🏝️Summer rewind #2 :
Why your projet Should Embrace Decentralized Social Protocol like Lens early 🚀
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Why your projet Should Embrace Decentralized Social Protocol like Lens early 🚀
Originally published on 29 November 2023
The rise of decentralized social networks like Lens Protocol presents a golden opportunity for forward-thinking leaders in the Web3 space. Dive into the potential advantages awaiting those who dare to pioneer this new frontier:
1/ 🥇 First-Mover Advantage: Blaze the Trail
Embrace the philosophy that "the early bird catches the worm." Being among the first to adopt Lens Protocol positions you as a trailblazer, gaining a head start as an influencer and thought leader in the Web3 ecosystem. This initial leap can catapult your project to the forefront, fostering increased visibility and a dedicated following.
How long will it take to amass 1000 followers on Twitter, and what hurdles might you face in gaining meaningful visibility? It's not just about being early; it's about being strategically early in the right space. 🌐
Jessy Jeanne, Entrepreneur & Artist shares her Lens experience :
Jessy is a 7 K follower and verified profile on Lens.
Update : Jessy has now 24 K followers in July 2024.
“Using Lens, I've built an engaged community around fries and boys memes, anchored by the persona JessyFries and her AI version, FriesGPT. She's bold, sassy, and feminist, offering delusional dating advice and funny ratings such as “He”s 10 but he’s not on Lens so he’s a 0”. JessyFries is an extension of my artistic practice on the blockchain, critiquing the crypto world with my unique parody of influencers.
In under a year, I garnered +7K followers, and established a token-gated community on Lens. The platform proves valuable for creators: I earned nearly $1,000 through creator subscriptions (Super Follows on hey.xyz). Super followers of "jessyfries.lens" get access to a private community with perks like a private chat, a 30-min call with me, and unlimited FriesGPT interactions.”
Token-Gated account: https://hey.xyz/u/jessyfries
X account: https://twitter.com/Jessy_Jeanne
2/ 🌐 Audience Ownership Across Platforms
Imagine you've spent two years building a fantastic audience of 10,000 followers on Twitter. When you decide to launch a YouTube channel, behold, your 10,000 followers are already following you.
Unlike traditional platforms, Lens Protocol provides the unique benefit of audience ownership that transcends specific applications. Your followers stay with you, irrespective of the Lens interface they choose. This ensures a resilient and enduring connection with your audience, offering stability amidst the dynamic shifts in the Web3 landscape. 🚀✨
Example of ethdaily.eth account on tape (equivalent of You Tube in Lens ecosystem)
Example of ethdaily.eth account on Hey (equivalent of Twitter in Lens ecosystem)
3/ 🚀 Absence of Corporate Giants: Level the Playing Field
Step into a realm where corporate giants don't overshadow your creative pursuits. Lens Protocol's decentralized nature creates a level playing field for content creators and users. Without the dominance of tech giants, you have the opportunity to shape the culture and dynamics of the platform collaboratively, fostering an environment where authenticity thrives.
Imagine that Binance hasn't even created its account yet 😱
Example of Coinbase, not really active with only 120 followers.
Update : Coinbase has now 211 followers in July 2024.
4/ 💡 Innovate Without Constraints: Shape the Future Together
Early adopters on Lens Protocol actively participate in shaping the platform's future. As a manager or founder in Web3, this means influencing features, community guidelines, and user experience. In this decentralized space, innovation can flourish without the constraints of established structures, allowing your project to be a driving force in the evolution of social interactions.
Your project could reach 100K native Web3 users.
Bonus :
Most used applications on Lens :
Hey : similar to “Twitter features” for desktop (open source),
Orb : similar to “Twitter features” for mobile with a focus on creators and communities,
Tape : similar to “You Tube” but open source,
Buttrfly : similar to “Instagram” display.
Conclusion
By seizing these opportunities, you can position your Web3 projects as pioneers in reshaping online interactions. Lens Protocol becomes not just a platform but a canvas where your creativity, influence, and innovation can redefine the future of social engagement in the decentralized era. 🌐✨
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Disclaimer : The goal of this newsletter is to inform and produce content related to management in the world of Web3. It is not investment advice. Investments in crypto-assets and NFTs are risky and can result in the loss of your entire capital. Always conduct your own research and exercise caution.