⚡ Is your community a fake ?!

Unlock authenticity and explore Lens Protocol's potential in the latest edition of Chain Reaction! 🌐🚀

Today's agenda...

1. ⚡ Unmasking Community Authenticity: explore the pitfalls of false community engagement and discover strategies to build a genuine user base.

2. 🌐 Embracing the Future with Lens Protocol: dive into the advantages of being an early adopter on Lens Protocol, reshaping the dynamics of Web3 social interactions.

⏰ Reading time : 6 min

Bonus: We have a special gift for you at the end of the newsletter ! 🎁

---

Did you Choose the wrong community from the start in your marketing ?

🤔 Recent market fluctuations invite us to adopt an optimistic perspective and yearn for a promising restart. However, it is crucial to recognize that the next bull run will differ from the previous one. 🐂

We are witnessing the emergence of notable trends, including the strengthening of RWA (Real World Assets) and the growing influence of TRADFI flirting with DEFI, but no one can say how to prepare to seize the upcoming opportunities.

In the face of these changes, what strategies should be adopted to capitalize on this renaissance? 🤖💡

Fundamentals: The REAL Community and its needs come first 🌟

Unlike traditional startups, Web3 projects from the previous bull waves tend to promote a product and market idea without a thorough analysis of product-market fit.

They often launch NFT or token sales based on a pre-established roadmap… and it worked!

Communication highlights a utility token, but success in sales doesn't guarantee a real market fit: it's a success with investors. 💰

The trap ?

🚫 These investors are rarely the future users of your service. They should be treated with respect and informed, but their needs won't help you create sustainable growth. In other words, in many projects, they are not your real community unless if you’re building a product for investors! 👀

Such an approach risks leading to a community deadlock, characterized by:

• A stagnating or decreasing token valuation. 📉

• A frustrated community clinging rigidly to the roadmap that is not adapted. 🗺️😠

• DAO votes dominated by investors rather than real consumers, not revealing the actual market needs. 🗳️🚫

So, how to move forward with a community without users ? 3 Tips:

1- Question your marketing strategies, are they really user-oriented or investor-oriented? To delve deeper, don't hesitate to revisit the AAARRR model from last week.

2- Find users among your investors 🕵️‍♂️: If your investor community is broad, try to identify potential users among them. There are surely at least 1 to 10% who will serve as the base for creating your user community. Practically: Offer brainstorming and co-creation workshops, you'll see who connects and who projects themselves as a user.

3- Separate the investor from the user🧠:

• By tokenomics: Some projects have decided to create a different token and channels to separate the needs of investors from those of users. This is the case for many games, for example, Axie Infinity, which created SLP and others token for its players with mechanisms to isolate it from AXS fluctuations. 🎮🪙

• Through your communication channels: What is the best way to reach your users? Is it really your Telegram or Discord? How much do you earn on this community management ? For some projects, this requires creating a different architecture in existing channels to provide more space for users, sometimes it's also about creating a totally different space in other media. 📣🌐

---

Unlocking the Potential: Why your projet Should Embrace Decentralized Social Protocol like Lens early 🚀

The rise of decentralized social networks like Lens Protocol presents a golden opportunity for forward-thinking leaders in the Web3 space. Dive into the potential advantages awaiting those who dare to pioneer this new frontier:

1/ 🥇 First-Mover Advantage: Blaze the Trail

Embrace the philosophy that "the early bird catches the worm." Being among the first to adopt Lens Protocol positions you as a trailblazer, gaining a head start as an influencer and thought leader in the Web3 ecosystem. This initial leap can catapult your project to the forefront, fostering increased visibility and a dedicated following.

How long will it take to amass 1000 followers on Twitter, and what hurdles might you face in gaining meaningful visibility? It's not just about being early; it's about being strategically early in the right space. 🌐

---

Jessy Jeanne, Entrepreneur & Artist shares her Lens experience :

Jessy is a 7 K follower and verified profile on Lens.

“Using Lens, I've built an engaged community around fries and boys memes, anchored by the persona JessyFries and her AI version, FriesGPT. She's bold, sassy, and feminist, offering delusional dating advice and funny ratings such as “He”s 10 but he’s not on Lens so he’s a 0”. JessyFries is an extension of my artistic practice on the blockchain, critiquing the crypto world with my unique parody of influencers.

In under a year, I garnered +7K followers, and established a token-gated community on Lens. The platform proves valuable for creators: I earned nearly $1,000 through creator subscriptions (Super Follows on hey.xyz). Super followers of "jessyfries.lens" get access to a private community with perks like a private chat, a 30-min call with me, and unlimited FriesGPT interactions.”

Token-Gated account: https://hey.xyz/u/jessyfries

X account: https://twitter.com/Jessy_Jeanne

---

2/ 🌐 Audience Ownership Across Platforms

Imagine you've spent two years building a fantastic audience of 10,000 followers on Twitter. When you decide to launch a YouTube channel, behold, your 10,000 followers are already following you.

Unlike traditional platforms, Lens Protocol provides the unique benefit of audience ownership that transcends specific applications. Your followers stay with you, irrespective of the Lens interface they choose. This ensures a resilient and enduring connection with your audience, offering stability amidst the dynamic shifts in the Web3 landscape. 🚀✨

Example of ethdaily.eth account on tape (equivalent of You Tube in Lens ecosystem)

Example of ethdaily.eth account on Hey (equivalent of Twitter in Lens ecosystem)

---

3/ 🚀 Absence of Corporate Giants: Level the Playing Field

Step into a realm where corporate giants don't overshadow your creative pursuits. Lens Protocol's decentralized nature creates a level playing field for content creators and users. Without the dominance of tech giants, you have the opportunity to shape the culture and dynamics of the platform collaboratively, fostering an environment where authenticity thrives.

Imagine that Binance hasn't even created its account yet 😱

Example of Coinbase, not really active with only 120 followers

---

4/ 💡 Innovate Without Constraints: Shape the Future Together

Early adopters on Lens Protocol actively participate in shaping the platform's future. As a manager or founder in Web3, this means influencing features, community guidelines, and user experience. In this decentralized space, innovation can flourish without the constraints of established structures, allowing your project to be a driving force in the evolution of social interactions.

Your project could reach 100K native Web3 users.

---

But there is a big problem !

You need an invite to join Lens Protocol… that’s why we offer one invite to one person who will let us a nice comment in Substack !

Bonus :

Most used applications on Lens :

• Hey : similar to “Twitter features” for desktop (open source),

• Orb : similar to “Twitter features” for mobile with a focus on creators and communities,

• Lenstube : similar to “You Tube” but open source,

• Buttrfly : similar to “Instagram” display.

Conclusion

By seizing these opportunities, you can position your Web3 projects as pioneers in reshaping online interactions. Lens Protocol becomes not just a platform but a canvas where your creativity, influence, and innovation can redefine the future of social engagement in the decentralized era. 🌐✨

---

If you like our work, feel free to like and comment.

Follow us on Linkedin to keep up with all our news.

Disclaimer : The goal of this newsletter is to inform and produce content related to management in the world of Web3. It is not investment advice. Investments in crypto-assets and NFTs are risky and can result in the loss of your entire capital. Always conduct your own research and exercise caution.