🎭 Elevate your web3 brand with Event Marketing
And country focus : Poland regulatory framework
Today's Agenda...
Event Marketing Mastery 🚀: Unleash the power of event marketing to elevate your brand in the competitive web3 world. Engage and connect with your target audience like never before!
Poland's Crypto Landscape 🇵🇱: Dive into Poland's evolving crypto scene. Discover the opportunities and navigate the compliance landscape to thrive in this dynamic market.
⏰ Reading Time: 6 min
Join the Web3 Leaders Community
Maximize your project impact with event marketing 🚀
The article below was written by Patrick Bouffartigue, founder of Paris Blockchain Society, the leading French community of blockchain and digital asset profesionnals.
In the competitive web3 landscape, distinguishing your brand requires innovative strategies. Event marketing, a potent yet underutilized tool, not only enhances brand visibility but also fosters meaningful engagement with a targeted audience of prospects and partners.
Inside This Guide...
Exploring the Potential of Event Marketing 🌐
In-Depth Look: The web3 CFO Club's Exemple 💼
Roadmap to Your First B2B Event, with Practical Examples 🗺️
Unleashing the Potential of Event Marketing
Event marketing offers a unique platform for interactive engagement, setting it apart from traditional promotional strategies. Its value in the web3 sector is immense, providing opportunities for direct connection and brand enhancement.
Imagine a B2B SaaS startup targeting web3 startup CFOs. By forming a CFO club and orchestrating regular thematic events, such as those pioneered by Request Finance, the startup isn't just networking ; it's strategically positioning itself as an industry beacon.
The approach yields significant advantages:
Direct Engagement: Regular meetings with ideal prospects in a conducive setting enhance the opportunity to introduce your solutions effectively. 🤝
Authority and Credibility: By hosting events on pertinent industry topics, you position your brand as a thought leader, significantly boosting your credibility. 🏆
Brand Recall: In an information-saturated era, events offer memorable experiences that ensure your brand remains top of mind, far outlasting the impact of online ads. 🧠
Community and Network Building: Events leverage the knowledge and network of your club members to bring them even more value than you could alone. Your events indeed allow members to expand their network, exchange best practices with their peers, etc. 🌐
Social Proof and Credibility: Featuring industry-leading CFOs as speakers or attendees not only enhances your event's appeal but also solidifies your standing as the preferred solution among industry leaders. 🌟
Step-by-step guide to launching your event
Let's take another concrete example. Suppose you are a B2B SaaS solution that offers a turnkey solution for wealth management advisors to allow their clients to expose themselves to digital assets.
Make a list of your clients and prospects, as well as their needs and questions. For example: What is the state of regulation regarding the purchase of digital assets in France? What types of financial products should I offer my clients (spot, derivatives, ETFs, indices, DeFi yields...)? 📋
Choose themes that resonate deeply with your audience, encouraging their attendance and engagement. Continuing the example, the recent interest in Bitcoin spot ETFs in the United States could be a compelling topic for your event, attracting advisors keen to learn about integrating such products into their clients' portfolios. 🎯
Identify relevant speakers. Depending on the theme you have chosen, make a list of the most renowned people you can reach and invite to your event. The more recognized the personalities you invite, the more people you will attract to your conference, and the more your credibility will be strengthened. Utilize your networks and don't shy away from reaching out directly - many are willing to share their knowledge. 🎤
Find a suitable venue. This can be in your premises or in an external location. While some venues are paid, many structures are ready to make their premises available to benefit from the visibility you bring them. Consider public places, or private places with a mission of general interest, coworking spaces that want to attract new clients, or even the premises of partners or companies complementary to yours that might have an interest in hosting your event. 🏢
Communicate. Encourage your speakers as well as your collaborators to share the event on social networks. Also publish it on platforms like Eventbrite, Meetup, or Luma. Send a reminder email a few days before to your participants to maximize the participation rate. 📢
After the event, send a thank you email to participants with a call to action (appointment booking, discovery of our latest resources, etc., depending on your goal). Also share photos of the event on your networks and invite your collaborators and speakers to share them as well. Collect feedback, refine your format, and repeat! 📧📸🔄
Conclusion
The potential to engage a highly targeted audience at minimal cost—beyond the investment of your time—is significant. Whether it's through technical workshops, networking cocktails, industry meetups, or even hackathons, the right format will maximize engagement and impact. 🌐✨
If you find yourself seeking additional advice or wish to dive deeper into event planning strategies, feel free to reach out 👇
Cryptocurrency market evolution in Poland: opportunities, obligations and how to get started ? 🇵🇱
This article was written by BlockReg Advisors, a crypto regulatory consulting firm.
The crypto market in Poland, though unregulated in large part, is rapidly evolving, bringing forth both opportunities and obligations for entrepreneurs. On November 1, 2021, the Polish government activated a registry overseen by the Ministry of Finance, setting in motion a new era of accountability and compliance for crypto companies.
Advantages of Registering
Fast project implementation: streamlined registration process for quick project initiation.
Off-the-shelf solution: option to purchase a pre-established solution for convenience.
No share capital requirement: no mandatory minimum share capital for company formation.
No obligatory local staff member: not required to have a local staff member for registration.
Constraints and Obligations
The registration of crypto companies is regulated by the Ministry of Finance and involves adherence to specific obligations, including :
Exchange Services: entities offering virtual currency exchanges, crypto-to-fiat exchanges and brokerage services must comply with Polish regulations.
Licensing Process: this involves several steps, including establishing a physical office in Poland, hiring qualified staff, developing a robust business plan and filing various documents.
Taxation: Corporate Income Tax (CIT - 19%), Value Added Tax (VAT - 23%) and Social Security Contributions (SSC - 20%) apply to cryptocurrency activities, and companies must ensure compliance with these tax obligations.
How to Get Started in 4 Steps
Register a Polish Company: choose a company type, such as a limited liability company and open a bank account with the required capital.
Prepare Documents and Plans: Develop a comprehensive business plan and comply with AML/KYC policies and regulations.
Complete the Licensing Process: Register the company and apply for a cryptocurrency license, ensuring all documentation and payments are in order.
Compliance and Operation: Once licensed, follow ongoing compliance obligations and operate within the regulatory framework to maintain a competitive and sustainable presence in Poland's crypto market.
Conclusion
Poland's evolving crypto market offers a dynamic environment for entrepreneurs but comes with significant regulatory obligations. By navigating the registration and licensing process efficiently and maintaining compliance, companies can tap into Poland's growing market and establish a strong foothold in the EU's crypto landscape.
Collaborating with crypto regulatory consulting firms like BlockReg Advisors can yield numerous advantages and ensure that the company is well-prepared for triumph in the dynamic and swiftly evolving crypto market. This partnership can safeguard the company's reputation, financial stability and cybersecurity while positioning it for success in the crypto industry.
For more information :
If you like our work, feel free to like and comment.
Follow us on Linkedin to keep up with all our news.
Disclaimer : The goal of this newsletter is to inform and produce content related to management in the world of Web3. It is not investment advice. Investments in crypto-assets and NFTs are risky and can result in the loss of your entire capital. Always conduct your own research and exercise caution.